Current Status of Local SEO Industry

This is a common question most people might ask especially those who are new or unfamiliar with online marketing. SEO is the abbreviation of search engine optimization. In ordinary language, it's the process of capturing traffic from search engines like Google listings.

Like other industries in the world, the online SEO business has its competitors. This includes local SEO tool providers such as small digital agents, free SEO lancers, and web designers. If you need SEO in Toronto navigate h2odigital.ca/seo-toronto/.

The main reason why people go into business is to benefit and expand their economic status. In the field of SEO business, the rate of return is very promising. This is because the latest research on SEO returns for 12 months shows that at least all players have something to take home.

However, returns vary depending on the hard work and skills of the players on the field. For example, according to the study, 34% of SEOs interviewed said they received an amount of less than $ 30,000 while another group of respondents, 17% said they received returns of over $ 500,000.

From the statistics above, it is clear that organizational size plays a role in determining the number of returns received. This defeats the logic for someone to expect large organizations to receive low returns and vice versa.

Also, the presence of part-time SEO and entry of newbies to the market can allow a low turnover rate due to low operating capacity. However, it is difficult to predict the direction of the SEO market which is likely to be taken due to the lack of a clear change in SEO revenue since 2011.

However, the demand for local SEO services seems to be increasing day by day and this is attracting more and more players thus tightening competition among SEO service providers.